ABOUT US

BLUEBELL GENERAL DMCC is associated with Enjoy Tyre Co., Ltd. tyre brands Rotalla and Routeway for the Middle East and Africa region.

Bluebell was established with the objective of speeding up decision-making and action to optimize regional strategy by identifying market trends and being closer to the customer and market.

Based in Dubai - UAE with the strong set to offer the utmost services to our appointed Distributor in the region.

Our Mission

We believe in offering top-quality products that contribute to a safer and better world. We offer a wide range of well-designed functional high-quality brands of tyre and car accessories at affordable prices.

Our Vission

The company is committed to offering the customer a high selection of brands, and high-value products and with excellent customer service. We established a culture that supports our employees, so they can provide exceptional sales and service to our customer